Markestic Monthly | 2023-07

The article was written by Markestic

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Markestic Monthly

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16th July 2023

Half of summer has already gone by. We all have holidays but marketing never goes on holiday. These are the latest news from the digital marketing world.

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

Google Ads Editor version 2.4 is out with 8 new featuresGoogle Ads Editor version 2.4 is out with 8 new features

Google Ads Editor version 2.4 introduces new features such as a video asset library, multi-account overview, Google Drive integration, scheduled posts, and more. These updates enhance campaign management and optimization for Google Ads advertisers.

Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View

Google’s new AI-powered ad campaign, Demand Gen Video View, helps advertisers reach Gen Z music enthusiasts by analyzing real-time data to identify popular songs and placing ads alongside relevant content.

Google Performance Max adds Store Sales reporting, bidding

Google has introduced updates to its Performance Max campaigns, focusing on store sales reporting and bidding. These enhancements offer advertisers improved insights and optimization capabilities for driving sales in physical stores.

Google recommends importing GA4 conversion data into Google Ads

Google advises advertisers to import GA4 conversion events into Google Ads for improved tracking and optimization. This integration enables accurate measurement of conversions and data-driven decision-making for better campaign performance.

Get organized: PPC ad campaign structure in a changing world

The article highlights the significance of an organized PPC ad campaign structure for improved management, targeting, and optimization, resulting in better performance.

TikTok engages multigenerational shoppers with discovery and culture-informed creativity

TikTok engages multigenerational shoppers by leveraging discovery, culture, and user-generated content. This creates opportunities for brands to connect with diverse audiences and drive consumer engagement.

Why wacky ads work on TikTok, while sober is better for Facebook

The article explores the effectiveness of unconventional and humorous advertisements on TikTok compared to the preference for more conventional and serious ads on Facebook.

How the generative A.I. boom could forever change online advertising

The article explores the transformative impact of generative artificial intelligence (AI) on online advertising, highlighting its ability to create personalized and dynamic ad content on a large scale, revolutionizing the industry.

Why has Threads, Meta’s answer to Twitter, not launched in the EU?

Are you interested in Threads? Well, if you’re in the European Union, you’re out of luck! Find out the reasons behind its non-launch in the EU in this article.

The new social media landscape in 2023 and how to navigate it

Discover the evolving social media landscape in 2023 and gain insights on navigating the changes to effectively engage with audiences in this article.