Markestic Monthly | 2023-08

The article was written by Markestic

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Markestic Monthly

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15th August 2023

As the sun sets on another glorious summer month, we’re reminded that while the season’s warmth may be fleeting, the pulse of digital marketing remains ever steady. As we soak up the last of the summer rays, dive into this month’s roundup from the ever-evolving world of digital marketing. Stay informed, stay ahead.

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

ChatGPT is about to go bankrupt?

We all love and use ChatGPT for our daily tasks. But now it seems like they might be in trouble. Very high upkeep costs and declining number of users causes people to believe that ChatGPT might not be eternal.

Tiktok will allow people to turn off personalizaiton

Due to EU ruling TikTok will have to enable users to turn off the “For You” page with personalisation. Instead of this users will get a “trending” page. These rulings are made to protect kids from this addictive feature, help stop disinformation and hate speech.

Meta will ask for permission to show personalised ads

Meta will seek consent from EU users for targeted advertising on platforms like Facebook and Instagram, following regulatory directives from Ireland’s Data Protection Commissioner. The legal basis for this data processing will change from ‘Legitimate Interests’ to ‘Consent’.

Google repays advertisers after low quality ads

Google is issuing refunds to some advertisers to fix billing discrepancies, according to multiple ad execs, a little over a month after a harsh report claimed to find low-quality ad inventory running through the Google Video Partner Program, which places YouTube-style ads on third-party sites.

YouTube renames in-stream ad format to 'skippable ads' after claims it misled advertisers

If you are running Skippable ads then do not look for in-stream ads anymore. Only the name of the ad type changed nothing else.

Google Search rolls out site name updates and workarounds

Google updated its “site names” feature in Google Search, now supporting subdomains across all devices in English, French, German, and Japanese. In response to issues with site names, Google has provided updated guidance, introduced workarounds when preferred or alternate site names aren’t used, and posted further support details in their forums.

Elon Musk rebrands Twitter as X

One, if not the biggest rebrands this year is Twitter. Elon Musk changed the logo and the brand to X. The website is still twitter.com but the domain x.com also brings you to twitter.com. Maybe in the future we will see x.com become the main domain as well.

Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite

News Feed’s new AI Sandbox tests generative AI tools for advertising, offering features like text variation, background generation, and image outcropping to enhance ads’ effectiveness.

Microsoft’s Performance Max is now in open beta

Microsoft’s Performance Max is now available in open beta, allowing select marketers to serve ads across its network. The product, designed to simplify marketers’ tasks and improve transparency in campaign reporting, has been in development since 2022, with features like conversion tracking, bid strategy, and predictive targeting; Microsoft aims to soon introduce further features, including API support and expanded reporting.