Markestic Monthly | 2023-11

The article was written by Markestic



Markestic Monthly



16th November 2023

As November ushers in a quieter, introspective ambiance, the digital marketing world responds with its own reflective transformations. Join us in exploring the latest in SEO tactics, compelling content creation, and dynamic social media trends, paralleling nature’s shift towards the serene and the profound.

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

Amazon allies with Meta for shopping via Instagram, Facebook

Two of tech’s largest players, Amazon.com and Facebook parent Meta Platforms, are testing a feature that lets shoppers buy Amazon products directly from ads on Instagram and Facebook.

7 tips to create PPC text ads that are trustworthy and clickworthy

Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

For the first time, integration is accessible to both GA4 standard and 360 properties.

Google Performance Max adds new AI features

Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.

Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only

While Instagram actually started rolling this out with selected users back in September, it’s now officially announced that all users will be able to share feed posts and Reels with a selected group of people that they’ve added to their “Close Friends” list.

Meta’s Ad-Free Subscription Package Restricts Capacity To Run Ads in Its Apps

As per Meta’s documentation, not only will you no longer see ads in your own feed as a result of paying €9.99 per month, but you also won’t be able to run ads, or boost posts for yourself, or your business, depending on your subscription.

TikTok Launches Integration With Music Streaming Platforms

TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service.

Google Ads Rolls Out Generative AI Features To Performance Max

Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.

Microsoft Ads Announces New Bid Strategies For Audience Ads

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new types for all Microsoft Audience Network ads.

Google Performance Max Evolves With New “Search Themes” Feature

Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.