Why should you try Google Display and Video 360?

The article was written by Markestic


It would be a shame to miss out on the fastest growing online advertising opportunity, wouldn’t it? iProgrammed advertising spend grew by 27% last year and is forecast to reach $100 billion this year.

What is a programmatic ad type?

Programmatic advertising is the technology behind automated media buying, as opposed to the traditional (manual) ways of buying online advertising space.

Different programmatic algorithms can serve the right ads to the right user in the right place at the right time.

Programmed media buying can be divided into three types:

  • Real-time bidding (RTB): this is an open marketplace for ad placements, where the price of an ad placement is decided by a real-time auction. This is considered a cost-effective way to buy display advertising.

  • Private marketplace (PMP): The algorithm works in a similar way to open auctions, but these private marketplaces are invitation-based and only available to selected advertisers.

  • Programmatic Direct: If a website owner wants to do a 1-for-1 deal with a media buyer, this is called a Programmatic Direct deal. These ad placements are the most “premium”, but also the most expensive.

What is DV360?

There are a lot of programmatic advertising agencies offering different ad sets and advertising solutions.

With Google Display and Video 360, you can access almost all the different programmatic inventory providers and/or make private deals. DV360 is a platform that brings together most of the programmatic advertising options known today.

Specific targeting

In DV360, you can not only create custom audiences, but also use third-party data providers and connect your data management platforms (such as Adobe, Weborama, Eyeota, etc…).

What’s more, you can mix and match all these audiences to create the perfect audience for your campaigns.

Unique advertising formats

DV360 offers the possibility to run Display, Video, Audio or even TV ads from one platform. You can also easily create and use special ad formats that are not available elsewhere. LINK

You can create these unique creatives using simple banners, some text and your creativity. 😉

Concluding thoughts

Google Display and Video 360 offer a wealth of options for advertisers who want to run unique ads to perfectly targeted audiences.

However, creating the right campaign plan, selecting and setting up the target audience, and then optimising the ads to reach their maximum potential is a complex task.

If you have a website where you want to test how programmatic advertising performs, but think it’s too complicated, we have great news!

Contact us and we’ll tell you about the potential of your online shop in an informal chat lasting about half an hour.

What else might interest you…

Markestic Monthly | 2023-09

Markestic Monthly | 2023-09

As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments. Dive deep with us this September as we dissect the latest...

Markestic Monthly | 2023-08

Markestic Monthly | 2023-08

As the sun sets on another glorious summer month, we're reminded that while the season's warmth may be fleeting, the pulse of digital marketing remains ever steady. As we soak up the last of the...

Markestic Monthly | 2023-07

Markestic Monthly | 2023-07

Half of summer has already gone by. We all have holidays but marketing never goes on holiday. These are the latest news from the digital marketing world.   Every news article starts with a...