SEO & content
Search engine optimization from the basics to AI search: keyword research, content strategy, link building and technical SEO. Practical guides that turn search into lasting traffic and revenue.
Articles on this topic
Anna is 34, upper-middle-class, has two kids, and doesn't exist: buyer personas in the age of AI
Anna is 34, a marketing manager, a mother of two, and she does yoga twice a week. Most companies have a figure like her sitting in a presentation somewhere…
Content pruning: when less content brings more
Less really can be more: content pruning uses data to filter out weak and overlapping pages, then decides what to update, what to merge, and what to retire…
Search in the age of AI: where does the industry stand in 2026?
Search in the age of AI: where does the industry stand in mid-2026, and what does it mean for your traffic? AI search isn't a passing fad, it's how search marketing wor…
Creating buyer personas – A step-by-step guide
In the world of digital marketing, thinking simply in terms of a "target audience" is no longer enough for success. In today's competitive landscape, the businesses that com…
How to build a valuable backlink profile as a local SMB
Building a quality backlink profile is one of the most important, yet often misunderstood, parts of search engine optimization (SEO). These links from other websites poi…
Keyword research – How to get started if you've never done it before
In the world of search engine optimization (SEO), keyword research is like a compass on a long voyage, it decides which way you set off, and it helps…
10 tips for choosing an SEO agency
You're considering getting help from an SEO agency to grow your business's online visibility, but you don't know how to find the right par…
Content development – a guide to SEO-friendly copy
SEO content development isn't just copywriting, it's much more a deliberate process in which you strike a balance between the technical demands of search engines…
SEO audit: one of the first steps in search optimization
An SEO audit is practically essential if you want to achieve real results: in this article we cover what you can learn from an analysis like thi…
SEO basics – What is SEO?
An SEO expert walks into a bar, bars, a pub, a tavern, a taproom… Anyone who has worked with SEO gets the joke, but if you don't yet, by the end of the article…
How to get started in online marketing with no prior experience
The question comes up, though: how do I get a job, how do I gain experience if I don't have any yet? That's exactly what I'll help you with now.
Looking for answers on your own numbers rather than an article?
In a Profit Diagnosis we show on your own account where the reserves are, not in general terms.