Profit-focused marketing, in plain language
PPC, SEO, measurement and AI, from the work, without the waffle.
Content pruning: when less content brings more
Less really can be more: content pruning uses data to filter out weak and overlapping pages, then decides what to update, what to merge, and what to retire…
Performance Max campaigns in 2026: why a hybrid setup delivers the best results for Hungarian webshops
Almost five years ago Google introduced the Performance Max campaign type with the promise that you set it up once and automation handles the rest. What we've seen sinc…
Google is rewriting the rules of overperformance: three bidding updates and what to do about them as a leader
In June, Google announced three changes to how advertising campaigns bid and manage budgets. Two of them are opportunities: Smart Bidding Exp…
Search in the age of AI: where does the industry stand in 2026?
Search in the age of AI: where does the industry stand in mid-2026, and what does it mean for your traffic? AI search isn't a passing fad, it's how search marketing wor…
Creating buyer personas – A step-by-step guide
In the world of digital marketing, thinking simply in terms of a "target audience" is no longer enough for success. In today's competitive landscape, the businesses that com…
How to build a valuable backlink profile as a local SMB
Building a quality backlink profile is one of the most important, yet often misunderstood, parts of search engine optimization (SEO). These links from other websites poi…
Keyword research – How to get started if you've never done it before
In the world of search engine optimization (SEO), keyword research is like a compass on a long voyage, it decides which way you set off, and it helps…
10 tips for choosing an SEO agency
You're considering getting help from an SEO agency to grow your business's online visibility, but you don't know how to find the right par…
Content development – a guide to SEO-friendly copy
SEO content development isn't just copywriting, it's much more a deliberate process in which you strike a balance between the technical demands of search engines…
SEO audit: one of the first steps in search optimization
An SEO audit is practically essential if you want to achieve real results: in this article we cover what you can learn from an analysis like thi…
SEO basics – What is SEO?
An SEO expert walks into a bar, bars, a pub, a tavern, a taproom… Anyone who has worked with SEO gets the joke, but if you don't yet, by the end of the article…
PPC marketing: hand it to an agency, or can you do it yourself?
In this post we talk about PPC campaigns: we go over what it takes to handle the management of Google ads and social media campaigns yourse…
7+1 reasons to switch your PPC agency
Working with the right PPC agency can make or break your results. If any of the following sounds familiar, it might be time to think about a chang…
The future of digital marketing
Selling products and services has never been an easy task. Convincing customers that what we offer is exactly what they nee…
5 common mistakes companies make in their email marketing
Email marketing can be a very effective tool for businesses, helping you not only with sales but also with building a deeper relationship with your custome…
What updates can we expect on LinkedIn in 2023?
Curious about what's coming up over at LinkedIn in the near future? Then read our short summary of this year's updates.
How to optimize your website for more conversions
Below we've put together a few tips to help you get more conversions from your website.
5 creative ideas for using the BeReal app in your business
But what can this app actually do, and how can you spice up your business's marketing strategy with it? Let us show you!
How to make your marketing more successful in 2023
We've seen a lot of change in the marketing world over the past few years, and it looks like the trend keeps roaring on in 2023 too. To keep pac…
Powerful TikTok tips for businesses
TikTok is an increasingly popular social media app, especially among younger people. The platform has been called "the new Snapchat", and it's easy to see why…
One of the highest-converting marketing tools for webshops
If you run a webshop, it's unavoidable that your products should appear on price comparison sites. Shoppers love them because they make the decision proces…
Why set up GA4 right now?
Remember the emails you got from Google over recent months about Universal Analytics shutting down in July 2023? Did you just glance at them too…
What is TikTok? Why is it worth advertising on the platform?
TikTok is one of the fastest-growing platforms in the world, with ever-greater reach among both users and advertisers.
3 reasons to use Pinterest to reach your business goals
Pinterest isn't your typical social media platform. People mostly use it for discovery, but above all as a search engine.
Why it's worth trying Google Display & Video 360
It would be a shame to miss out on the fastest-growing online advertising opportunity, wouldn't it? Programmatic ad spend grew by 27% last year.
Hello, who's speaking? The future belongs to voicebots!
Need an assistant to take the load off your call center colleagues? We know one, and it's free! VOICEBOT
How to get started in online marketing with no prior experience
The question comes up, though: how do I get a job, how do I gain experience if I don't have any yet? That's exactly what I'll help you with now.
What is a Google CSS Partner? How can it cut your costs?
In this article we explain what Google Shopping is, and how you can advertise your webshop's products on it for 20% less!
The flood is here, but where's the ark?
The months-long pandemic situation affected, without exception, every market player in the economy, directly or indirectly.
Using the Google Analytics Spreadsheet Add-on
If you're curious about a simple and brilliant online tool that nearly 600,000 users rely on day after day (and not by chance!).
Why work with a Google Premier Partner agency?
If you want to get the most out of your online ads, maximizing your campaigns' efficiency while making sure every forint goes to the right pla…
What PPC means and how it works: benefits, costs, platforms and practical examples
Many people equate PPC with Google ads, but that's not the case, it's a far more complex and wide-ranging concept with plenty of opportunitie…
Google, Google, tell me: is my ad showing?
Your Google Ads search campaigns are live, and you eagerly fire up Google to witness the wonder in person, the Great Work, your digital footprin…
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